KNEWYU: SARAH? SINEAD? HOW AND WHEN DID YOU BOTH MEET AND WHAT MADE YOU WANT TO START THIS BUSINESS TOGETHER?
SARAH: We both worked at the same company prior to founding Bleached and quickly became close friends. We decided to start the business because it felt like the next logical step for us from a career perspective – we were excited by the prospect of having complete freedom of choice to work with the artists or brands we wanted.
K: HOW DID THE NAME BLEACHED COME ABOUT AND DOES IT HAVE A MEANING BEHIND IT?
S: We wanted to give the company a one-word name that was punchy, and it’s no coincidence that we’re both blonde!
K: I LOVE THE LINE IN THE BLEACHED ABOUT SECTION WHERE IT SAYS THAT YOU ONLY WANT TO WORK WITH PEOPLE THAT YOU LOVE AND BELIEVE IN. THIS IS GREAT AS ALL THOSE THAT WORK WITH YOU KNOW THAT THEY HAVE A GREAT HARD WORKING TEAM BEHIND THEM AND THEY CAN TRUST YOU ALL AS YOU DON’T JUST WORK WITH EVERYONE WHETHER THEY ARE SERIOUS ABOUT THEIR CAREER, HARDWORKING OR NOT. SO WITH THAT SAID, WHAT TYPES OF CLIENTS OR ARTISTS DO YOU LOOK FOR OR WHAT QUALITIES DO YOU APPRECIATE IN THE PEOPLE YOU WORK WITH?
S: Feeling passionate about the music is probably the most fundamental factor for us when considering whether we’ll work with a new artist, and it’s what’s helped us forge a reputation for representing quality acts. There’s not a process as such with our decision making, it’s purely a case of listening to what we get sent/discover and feeling an instant connection with it. We appreciate passion, intelligence and good communication with the people we work with.
K: WHAT IS A NORMAL DAY LIKE IN THE LIFE OF THE BLEACHED TEAM?
S: Once we’ve had our morning coffee we’ll have a quick internal meeting to go through the objectives for the day. We will then catch up on emails, proceed with pitching for coverage and often have planning meetings with labels/managers or business meetings with prospective clients. If we’ve got an artist in town a lot of the day will be spent overseeing promo (interviews/photo shoots/sessions). We generally finish the day at a show chatting to media we’ve brought along.
K: HACKNEY DOWNS STUDIOS LOOKS QUITE THE VIBRANT PLACE TO HAVE AN OFFICE. WHAT IS THAT ENVIRONMENT LIKE AND DO YOU GET ANY INSPIRATION FROM YOUR SURROUNDINGS?
S: It’s a lovely space full of interesting, creative businesses and having our own office as opposed to desk rental really allows us to be inspired by our space – it’s exactly how we want it to be, and we can play the music we want as loudly as we like! We’re also lucky to be able to take ourselves away to various cafes or even our own homes if the office is feeling stifling for any reason.
K: AS WELL AS WORKING WITH THE ARTISTS AND CLIENTS YOU HAVE AT THE MOMENT, DO YOU AND YOUR EMPLOYEES YOUR OWN PERSONAL PROJECTS THAT YOU WORK ON TOO AND THAT YOU COLLABORATE WITH THOSE IN THE OFFICE ON?
S: Everyone has their own interests outside of music that end up becoming personal projects of sorts, and we are very encouraging of each other doing so. It’s really important to have a balance and find inspiration from non-work related activities.
K: WHAT HAS BEEN SOME OF YOUR FAVOURITE CLIENT PROJECTS TO WORK ON TO DATE?
S: My personal favourite has to be Seekae – their last album ‘The Worry’ was hands down my number one album that year. They’re incredibly talented, make innovative music and happen to be lovely guys. Loyle Carner is another favourite – to witness the campaign build as it has and the recognition he’s deservedly earned has been very inspiring.
K: WHAT TIPS CAN YOU GIVE TO AN ASPIRING ENTREPRENEUR AND/OR CREATIVE?