We spoke to the talented and kind fashion designer, Laura Jane about her line! Nadine has been lucky to see her business grow into what it is today and thought that she would be a great person to talk to about business, following your dreams and being the best you can be!
KNEWYU: WHAT’S YOUR NAME, WHERE ARE YOU FROM AND WHAT DO YOU DO?
LAURA: Hi, My name is Laura, I’m from a small city in the North West of England called Preston and to put it simply, I love to create.
K: HOW DID YOU GET INTO FASHION AND WHAT SPARKED THE IDEA OF YOU CREATING YOUR OWN STORE?
L: Ever since I was young I loved to sew and make toys and clothes for my toys. The older I got, the ont thing that didn’t chanfe was my love for sewing. I went on to do textiles at college and I’ve just graduated from my 4 year Fashion Design degree! My third year of uni was a placement year. I honestly would have loved to secure a paid placement, but God lead me to a place where just my travel expenses were covered. As I had no uni coursework to contend with, I needed a way to build the skills I wasn’t excerising on placement and I figured the way to do that was to open up my own Etsy store. I’ve been on Etsy for 2 years now and just in June I opened my own official store!
K: WHAT STEPS DID YOU TAKE TO START YOUR ONLINE STORE? WHAT TIPS CAN YOU GIVE THOSE WHO WANT TO DO THE SAME?
L: I started on a platform instead of from scratch. Etsy was the perfect platform for me to begin my business, there are other platforms out there like Shopify etc. and I would definitely recommend telling people to do research. Find competitors, find a mentor, ask questions, read blogs. There is so much information on the internet these days that all you have to do is ask!
K: WHAT IS A NORMAL DAY LIKE IN THE LIFE OF LAURA?
L: To put it simple – Wake, Pray, Slay. I’m always busy, people think that I have free time but honestly I love to be active. If I’m not sewing, I’m working on my website, if I’m not designing new items for my store, I’m out photographing current ones.
K: WALK US THROUGH YOUR DESIGN PROCESS. WHERE DO YOU GET YOUR INSPIRATION FROM?
L: If i’m honest I get my inspiration from everything and everyone. I couldn’t pinpoint it if I tried. I see things that spark ideas and I am inspired constantly by prints and bloggers and photographers. I love to play with shape and colour as well as texture, it makes design much more interesting.
K: WHAT CAN WE EXPECT TO SEE IN YOUR NEW COLLECTION?
L: The unexpected! I tend to make shapes into clothing rather than use conventional patterns as a block which I think gives my aesthetic a new edge.
K: YOU RECENTLY GRADUATED, CONGRATULATIONS! WHAT ARE THE PLANS FOR THE FUTURE?
L: Well I’m so glad to announce that I’ll be taking part in Africa Fashion Week London in September and I am looking to expand my shop. God willing I’d love to move to Manchester and get some more experience working there.
K: WHAT TIPS CAN YOU GIVE TO AN ASPIRING FASHION DESIGNER?
L: I would say stay true to yourself. It’s ok to make mistakes and those mistakes will shape your future.
Thanks so much Laura!