Faith Lord aka Hannah is a lady that has inspired us at Knewyu for some years now.
As a freelance photographer that constantly puts out well curated work it’s no wonder that she gets to work with some really great brands.
We spoke to Faith about fashion, of course and how she got her start in photography. She also shared some tips for the amateur photographers looking to go pro and how to make a business out of it.
KNEWYU: YOUR PHOTOGRAPHY IS AMAZING AND SO UNIQUE. HOW DID YOU GET INTO PHOTOGRAPHY AND HOW LONG DID IT TAKE YOU TO CREATE YOUR OWN STYLE?
FAITH: I started taking photos about seven years ago. It started with me dressing my little sisters up and making them pose for my crappy Kodak camera. I had a specific style right away – very romantic and antique looking. I’ve gradually changed my style throughout the years due to different surroundings/influences.
K: I THINK IT’S SAFE TO SAY THAT YOU’RE FREELANCE, SO WHAT IS IT LIKE RUNNING YOUR OWN BUSINESS OR WORKING FROM HOME AND WHAT TIPS CAN YOU GIVE TO OTHER ASPIRING BUSINESS OWNERS?
F: I wouldn’t say I have a straight up business but yes, I do freelance imagery for different companies that contract me here and there. I enjoy being able to create whatever I want with no boundaries.
One tip I can give (to myself as well) is keep moving forward and focus on what you’re passionate about.
K: DO YOU HAVE ANY HOBBIES OUTSIDE OF CREATING CONTENT FOR BRANDS AND CLIENTS AND HOW DO YOU BALANCE PERSONAL/FAMILY AND WORK LIFE?
F: I enjoy antique shopping (mostly for old cameras), painting, motorcycle rides, camping, snowboarding, and that’s all I can think of right now haha. I’m traveling with my husband most of the year so a lot of my work is on the go. It’s hard to create the images I want when I don’t have access to a studio or lighting but I’ve learned to cope.
K: GOING ON FROM THE LAST QUESTION, WHAT IS A NORMAL DAY LIKE IN THE LIFE OF FAITH?
F: There hasn’t been a normal day in my life since I got married, but if I’m home in Cali between travels it would be something like; answer emails/photograph products, take my dog Raja to the beach, lay by the pool, get sushi for dinner, or something like that. Pretty mellow. If we’re traveling it’s always different.
K: YOU HAVE A PRETTY EPIC FAMILY AND I’VE NOTICED THAT THEY TOO ENJOY WEARING TONES INSTEAD OF COLOUR. HOW DID THIS BLACK, WHITE AND GREY LIFESTYLE/FASHION STYLE COME ABOUT?
F: Thank you! I’m not exactly sure when it all started but I’m guessing that I was influenced by one of my friends or inspirations and my siblings just do whatever I do so eventually all ten of us started wearing mostly black and whenever we are all together, people will ask us what our deal is ha.
K: I TOO WEAR PRETTY MUCH ONLY BLACK, WHITE AND GREY AS I LOVE TONES SO MUCH. YOU CAN PRETTY MUCH WEAR ANYTHING AND ROCK IT. SO WITH THAT SAID, DO YOU HAVE ANY FAVOURITE FASHION BRANDS AND DESIGNERS AND WHO ARE THEY?
F: I get a lot of my clothes from Fashion Bunker. They have a huge selection of some amazing Australian brands and have curated an epic store in LA. My favourite from the selection is C/MEO Collective. I also love Bassike, Georgia Alice, Zambesi, Acne Studios, and many more of course.
K: WHAT HAS BEEN YOUR FAVOURITE PROJECT TO WORK ON SO FAR? WHAT WOULD YOUR DREAM PROJECT OR CLIENT AND WHERE DO YOU SEE YOURSELF AND BUSINESS A FEW YEARS FROM NOW?
F: My favourite shoot I’ve done so fat was for 47Frocks (you can view the full story here) and I also really love how my shoot for Cypress Label turned out (view here). I really want to work with Brother Vellies. I’m so inspired by their work/designs and it’s been a dream of mine to visit South Africa. Eventually I would like to have my own studio with a group of clients locked in for monthly shoots.
K: WHAT TIPS CAN YOU GIVE TO AN ASPIRING PHOTOGRAPHERS AND CREATIVE DIRECTORS?
F: Don’t look at what other people are doing. The creative world is overstimulated which makes it hard to be unique, so focus on that makes you original and stick with that.