N: What do you want people to take away from your images?
D: What do I want people to take away from my images? That’s tough, I never really thought too much about it to be honest. The idea I had behind taking an image was to showcase it to everyone, my goal was to make them laugh, blow them away from a concept based on a simple idea. Sometimes the concepts I put together may come from childhood, if the viewers remember an activity they have done in their childhood and laugh about it and want to look at the image again then I have met my goal.
N: I love Francis Lola and Ella V. Lora. What is it in particular that you liked about the bloggers that you collaborated with for your website? Something in common is that the three bloggers all have amazing coloured hair!
D: Haha yes the bloggers I have worked with all have coloured hair. The bloggers I collaborated are extremely quirky, you would never expect them judging by their appearance. They’re all really fun to work with and to be around, open to different ideas to shoot the outfit also they provide feedback on what they would like which helps a lot! I’ve worked with Francis the past year and we’ve become pretty awesome friends, she’s very open to creativity and the trust we have for each shoot makes shooting with her enjoyable.
N: What is your photo editing process? Do you have any filters or settings that you typically use?
D: There isn’t much to say about my photo editing process, I look through photographs to filter out the stronger photos among the sets that I have photographed before I send out the selections to Agencies and Fashion Bloggers for their final selection picks per set. After the final selections, I set myself a deadline to have the photos done before I become overwhelmed with other shoots. I hardly use filters on my photos, each photo shoot, models, fashion bloggers, and the outfits they wear have different characteristics. I edit and tone the photo according to the feel of the outfit and to the subject’s personality in each set. In a way it makes it unique adds a personal touch to it.
D: Typical shooting day with agency models start out with my team on location before the model arrives so we can go over the plans. Make up will be done on site, and we’ll be going over the outfits and logistics before we start shooting. On shoots I’m constantly thinking of locations and back up locations, the change in lighting and the pedestrians that might be in our way and how to make the shots better. With bloggers the shooting routine is about the same, minus the make up haha. Now for my project shoots it’s a different story, there will be somedays the weather doesn’t want to work with me, and there are some mishaps that appear before the shoot. Fortunately my creative director and I have a knack to improvise a back up plan as we move on with the shoot. Extremely stressful yet at the same time its fun, there are tons of uncertain possibilities that make or break the photo, sometimes there are certain shots that weren’t meant to happen and some that were.
N: What does success mean to you within business and life?
D: To be successful in life is to be happy, in business it is to be financially stable. But what does it mean to be successful in business and in life? Photography isn’t the most stable business since there is competition everywhere. Being successful in life is hard to achieve, because how of how we define “success”. Success in business to me is booking jobs left and right, keep me working and producing great work, at the same time be financially stable and have a budget to put together a team for more projects. Succeeding in life is a tough one haha, to me it would be happy with all my friends and loved ones, I want to share that happiness with everyone, and take them on a grand adventure and move on knowing I did my best for myself and everyone else.
Thank you once again Daniel for agreeing to do this interview and sharing some really helpful tips.